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Colombian
merger

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Such
a polemic union as the one between Avianca and Aces would
complete consolidation on the 31st January this
year. They trust it will be effective by the end of May. Lautaro
Guzmán writes
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On the
12th December, Avianca and Aces obtained the authorisation of
the Colombian Civil Aviation to merge their operations, deal in which SAM,
a small regional airline belonging to Avianca was included.
The
sectors analysts welcomed the Colombian government’s decision that
offers an excellent chance to the involved companies and could be the
preamble of similar operations in Latin America.
The
attitude change of the authorities could be due not only to the sector
crisis but also to the modifications to the first request presented by
Avianca and Aces.
In the
second presentation the improvement of the consumer’s situation was
contemplated projecting the optimising of the service efficiency and they
expressly committed themselves to keep to a code of conduct which object
is to calm the rest of the competitors.
Civil
Aviation director made clear also, that there are a series of requisites
the companies must comply with. To begin with they will not be able to
oppose the entry of new companies to cater to the local market.
He also specified that each company must maintain its brand name
and its colours, although public spaces for the clients’ attention at
the airports may be unified.
Additionally,
both companies will keep patrimonial independence, will keep security
levels according to the international requirements, and guarantee service
availability without abandoning routes.
Shareholders
signed the merger agreement on the last 19th December, in which
their obligations regard capitalisation, indemnities, allocation of
resources and such are detailed.
The
closing of the deal, the definite merger agreement, will be signed on the
31st January, expecting that at the end of May it will be
operating an integrated itinerary and that clients will be able to feel
the benefits of the joint fleet operation and an efficient use of
resources.
During
an initial period, the presidents of Avianca and Aces will continue at
their posts for legal reasons, but an integration co-ordinating team has
been formed, of which both presidents are part, the integration manager
for Avianca and Aces and the Mackinsey consulting firm. The team will be
presided by Juan Emilio Posada, president of Aces.
The
creation of two fiduciary institutions, with their respective boards, is
being worked on, aiming for the 31st of January. As from then,
freight contracts will start to be executed, with shared codes on some
routes and the implementation of a schedule that would be operative as
from the 20th of May.
The
negotiation
Avianca
as well as Aces had requested the Colombian government authorisation to
merge in March 2001, but the Commerce and Industry Superintendence –
maximum anti monopoly regulating entity, denied it by considering it would
damage free competition in the Colombian air transport (look up “In
Crisis”, Air Market, June 2001).
Both
airlines appealed the decision in July, after a dispute generated within
the Government that led to the Superintendent Emilio Archila’s
resignation. The process passed on to the Civil Aviation Commission.
The
truth is that already at the beginning of 2001 both Colombian companies
saw merging, or finding another international alliance, in the case of
Avianca, as the only survival options.
Naturally,
after September 11th the crisis worsened. High insurance costs
and the already existing impossibility to compete with great international
airlines placed both in a high-risk situation.
Latin
American airlines in general, that shift 80 million passengers in domestic
and international flights a year, watched their traffic to the United
States fall 30% and reduced domestic flights 10%. These dramatic figures,
naturally, reached Colombian companies as well.
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Who’s
who
Avianca,
founded in 1919, is the second oldest company in the world, after KLM. It
employs 3700 people and owns a 36-plane fleet.
The
company is going through an acute financial crisis since some time ago.
Only during the first nine months of 2001 it had a 134 million-dollar
loss.
One
of the first objectives, within the merger pattern, is the financial
sanitation of each airline. This is a vital aspect for the alliance to be
solid towards the future.
Avianca
has made a point of recovering its finances and it is obvious, according
to its president, Vitis Dydziuis, it will make changes in its staff, but
trusts only 5% of savings will be related to the reduction of the payroll.
The biggest savings will be achieved other ways.
Avianca
started a capitalisation process as well on October 5th 2001,
that concluded on the 28th December for a total of 638.432
million Colombian pesos, succeeding in remaining with a positive
patrimony. The capital was provided by the Santo Domingo Group, Bavaria
Assets Consortium, major shareholder of the company.
ACES
(Aerolineas Centrales de ColombiaS.A.) was founded in 1971 and is owned to
a great extent by the coffee planters union. It has 1800 employees and 20
aeroplanes.
It
ended the year with losses amounting to 10000 million Colombian pesos, but
from what Juan Emilio Posada says, this will not interfere with both
companies’ integration.
The
competition
Alfonso
Avila, president of Aerorepública, third company of the Colombian market,
acknowledged the need to merge of its competitors owing to the critical
situation in which they found themselves.
For
a start, he is of the opinion that if control authorities exercise an
adequate control, as has been established in the pertinent resolution, the
sector can feel at ease, there is no reason to fear the creation of a
monopoly, or that restrictions will appear for free competition.
On
the other hand, Aerorepública has adopted an active attitude facing this
new challenge it aims at the improvement of the services, better tariffs,
incorporation of two new aircraft and a revamped commercial strategy.
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