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Low
profile 
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American
Falcon and Aerovip, two practically unknown companies for the
Argentine public, attempt to make their way in the market in
their own name, no longer operating for third companies.
Santiago Rivas writes.
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Aerovip was born in 1999 to take
over the Inter Austral failed attempt (later austral Express) for
operating as feeder line for Aerolíneas Argentinas and Austral. The
company was steered by Sebastián Agote, its actual owner, although the
Spaniards who controlled Aerolíneas Argentinas in those times also held
an 18% share of the stock.
Aerovip incorporated a total of
six BAe Jetstream 32EP with which it started operating the Aerolíneas and
Austral low-density routes. The original idea was installing a hub in Córdoba
city (the same that Inter Austral did), another one in Aeroparque and
another in Ezeiza, but the latter was never mounted, and the Córdoba hub
was transferred to Rosario for achieving lower costs.
With the crisis broken loose
during 2001 in Aerolíneas Argentinas that led to the posterior sale of
the company to the Marsans Group, during June that year Aerovip stopped
operations with this company and started developing the idea of operating
on its own account or as a feeder line for TAM. Conversations with Rolim
Adolfo Amaro, president of the Brazilian line, were ahead when the
executive lost his life in an accident.
Days after, on July 20th,
the company was bought by the group that belongs to Eduardo Eurnekian and
72 hours later one of the Jetstreams was presented in the LAPA
installations at Aeroparque with the Aerovip inscription on the fuselage,
which had the Aerolíneas markings wiped out but kept the paint.
When they started operating for
LAPA, the Aerovip inscription was changed for LAPA VIP. Routes reached
Santa Fé, Rosario, Mar del Plata and Viedma. It then received
authorisation to operate regionally to Montevideo and Punta Del Este and
later it started operating to Bahía Blanca. When the LAPA name was
replaced by ARG, the aircraft were painted again with the ARG Express
colours, even though the company was re-sold in an 80% share to Sebastián
Agote.
The crisis, which rose in the air
market after the devaluation, led to that the possibility of ARG’s
closure was being commented in the entire sector. And the preparations for
the separation of Aerovip from ARG, which would take time due to the need
to establish points of sale, relating with tourist agencies, mounting the
booking systems and further, started in those days.
Graphic designer Carlos A. García
was hired to produce the new corporate image, who took for the aeroplanes
the base of the ARG scheme with some minor changes, among which the
exclusive use of blue, eliminating the red.
Despite the decision of commencing
operations on its own steam coincided with ARG’s crisis, Ivana Palmieri,
legal and air policy manager for Aerovip, stated they opted for separation
because they considered "the company was mature to operate without
the need of another company to market the flights.”
Aerovip’s bet is somewhat risky
owing to the difficult situation the sector is going through and the
scarce awareness of the company by the market, but in the airline they are
betting to offer a quick and efficient service “thanks to operating a
19-seat plane that allows to establish a 15-minute check-in time, a fast
short-leg flight and a quick dissembarkment also” they assure.
María José Gallo Aerovip
commercial manager, emphasised her idea is selling a great slice of the
places in low tariff with no restrictions, so it will be more competitive
than other companies. The offered rates, tax-free, go from 45 pesos to
Rosario, 54 to Santa Fé, 55 to Mar del Plata, 50 dollars to Montevideo
and 50 to Punta del Este.
With the objective of an eventual
operation raise they showed interest in the Jetstreams that belonged to
LAER, that are still in the city of Paraná waiting to be returned to the
lessor, that is the same one for the AeroVip Jetstreams. Anyway, despite
they are the same model, they consider they are still not necessary.
According to the company, they
expect to be operating on their own completely around mid July, although
the planes already fly the company colours.
American Falcon
American Falcon arose in 1995 when
it obtained a contract with the North American Olympic Committee to
transport 2500 United States and Canadian athletes during the Mar del
Plata Pan-American Games that year. That opportunity 76 flight were
operated using the Fokker F-28Mk.1000 that they rented from Lineas Aéreas
Del Estado (LADE).
American Falcon is presided by
Lebanese Fayez Chehab, owner of 53% of the shares, although the cash is
provided by American Falcon Investment LC, investment fund formed by 14
United states physicians.
During the following years they
operated charter flights to the Caribbean as well as in the national
territory, until on December 3rd 1999 they presented their
first owned plane (in leasing): the Fokker F-28Mk.1000 LV-WZC that
previously belonged to Aero Gaucho.
With this plane and the LADE
Fokkers, they started regular domestic flights, but with the detail of
operating from the Ezeiza International airport, instead of doing it from
Aeroparque, with the purpose of facilitating international connections for
the inland passengers.
They
flew to Mar del Plata, Bahía Blanca, Comodoro Rivadavia, Córdoba and
Rosario from Ezeiza twice a week. In those times
the leasing of two Douglas DC-9-15 from the ex TWA was being negotiated
but they never arrived, for which reason they operated Falcon Air Express
Boeing 727-200 for a time. They also created a hub in Mar del Plata city,
but the flight regularity went varying according to the availability of
its F-28 and of the LADE planes.
In 2000 they announced the near
following incorporation of two Boeing 737-200, the first of which (LV-WGX,
ex Aerolíneas Argentinas and on leasing to GECAS) arrived to the country
on March 15th and the second (LV-ZYJ), on December 3rd
2001, although both started operating at the year-end.
During last year they started
operating to Río Gallegos, Ushuaia, El Calafate, Puerto Madryn, Iguazú,
Chapelco, Bariloche, Neuquén, Mendoza and Punta del Este, though many of
them only during the high season.
Before the arrival of the 737’s
they operated charter flights renting the DC-9-41 to Dinar and F-28 from
LADE, operating to Florianópolis from Mar del Plata and Bahía Blanca.
Also apart from operating with
many of the main travel agencies in Argentina, they made shared code
agreements with Iberia and traffic transference agreements with United
Airlines, Lan Chile, Lloyd Aéreo Boliviano, Alitalia, British Airways,
Air France, Quantas and Lufthansa to transfer their passengers to the
inland combining with the arrival of their flights.
For reservations they operate with
Sabre, Amadeus, Galileo and Gabriel II systems. Because of its growth
American Falcon directors expressed interest for LAER, if it was
privatised again, but this did not happen.
This is how they reached the
present day, with the two Boeing 737-200 and the Fokker F-28 Mk. 1000 and
eventually using LADE aircraft, making four weekly flights to Córdoba
with the Fokker and two a day to Montevideo since April 1st,
linking Uruguayan and passengers from the inland with international
flights, for which they have combined schedules with the companies they
serve as feeder line. It will now start flying three times a week from
Aeroparque to Iguazú from the end of July, two to Puerto Madryn and three
to Bariloche during the ski season.
To increase the quantity of
regional flights and compete directly with Southern Winds, it will start
flight to Santiago de Chile from Aeroparque, an increasingly interesting
option for regional destinations. In order to increase brand awareness it
will invest two million dollars in commercial offices in Buenos Aires,
Bariloche, Córdoba, Montevideo and Santiago de Chile.
In statements to the Cronista
Comercial newspaper, the company planning manager, Jorge Vuletich
expressed that “Up to now we only flew with the international traffic
and did not emit our own tickets, now we’ll begin to do it”.
Although the possibility of making
overseas charter flights is very limited, and also the regular operations
have diminished through lack of demand, they continue flying for the River
Plate, Boca Juniors, Rosario Central, San Lorenzo, Racing Club football
clubs and the Argentine Football Association, companies like Coca-Cola,
Bianchi, Arcor, Flight Time, General Motors, Sports Flights, Chrysler,
Siembra and Pérez Companc, and are complying with their flights to Córdoba
and Montevideo.
Actually, the return on behalf of
Dinar of half of its fleet has led to the rent of their 737’s for most
of its flights by American Falcon, which favours both companies now that
Dinar does not lease the planes to overseas companies but rents them per
flight to a local company with which it is easier to negotiate payments
and American Falcon can operate its flights and the Dinar ones with the
same planes. They are also making some flights for AIRG.
The flights to Ezeiza are a great
advantage for the foreign companies that offer the passenger that comes or
goes from the inland or Uruguay and they must not go from Aeroparque to
Ezeiza, greater comfort. While the rental of the planes provides extra
income.
With the purpose of increasing
these flights, the president of the company announced the near
incorporation of two Boeing 737-200’s through a seven million dollar
investment, that can be ex Aerolíneas Argentinas in leasing to Pegassus
or purchased from a company in the region. With these planes they will
give back the Fokker F-28.
This way, operating with four
medium size planes, they would be another competitor for the regular
Argentine companies, quite bashed about due to the invoicing slump since
the beginning of the crisis and that in the course of the year reaches
56%, but the operational diversity and its small structure render American
Falcon better possibilities to subsist.
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