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MAGIC
NUMBERS

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Boeing
is estimating expenditure for about 15,000 million dollars
from Argentine companies buying planes in the coming twenty
years. With the local coffers skinnier than ever, it is not
very likely that this forecast will materialize.
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According
to Boeing, in the next 20 years the Argentine airlines would spend between
10,000 and 15,000 million dollars (between 500 and 750 million dollars
every 365 days) to purchase new aircraft. “In the next two decades, the
Argentine companies will take 15% of the 2,100 planes we foresee will be
ordered from Latin America,” pointed out Drew Magill, Marketing Director
for Boeing Commercial Airplanes for all America.
That
15% is equivalent to 315 machines, which divided by 20 years equal almost
16 planes per year. Almost an impossibility.
And
this is not just on account of the amount of aircraft in question, but
also because of the money involved in the operation reckoned by Boeing.
Where are the 500 to 750 million dollars per year needed to bring new
planes to Argentina going to come from? Until today, this is a question
without an answer.
Furthermore,
when the Sales vice-president for Latin America and the Caribbean, John
Wojick was consulted about the number of present orders from Argentine
companies to Boeing, the executive officer admitted that “there were no
orders, but that would change”.
From
the other side of the street, on the European continent, Airbus forecasts
a demand of a little over 1,300 planes from Latin America and the
Caribbean in the coming 20 years. It is almost half of what its US rival
foresees.
The
European builder, on talking about sales projections of new machines in
Argentina, maintains that “in spite of having had enormous growth since
its opening in 1990, the third largest Latin American air market is
suffering from a deep recession that prevents the airlines from renovating
their fleets”.
“However,”
they say, “the health of Brazilian economy and the likely opening of
skies with the US in 2003 and within Mercosur in a few more years, added
to the stabilization of Argentine economic and political structures,
should allow the revival of air traffic.”
The
outlook is optimistic, even though they give no figures.
The
differences between the Boeing and Airbus estimates are considerable both
for the amount of planes that one and the other say Latin America will
need, as for the type of machines requested.
Without
actually saying so, in Seattle they confirmed that the A380 has no market
in Latin America.
“There
will be no aircraft sales in the region of planes such as the 747 or
larger models,” they say. In fact, Boeing reckons that out of the total
world demand only 4% will be for planes similar to or larger than the
Jumbo, though they admit that sales in this segment will represent 12% of
the invoicing of the builders in the entire planet.
Despite
the fact that no Airbus officer admits it officially, they guarantee that
Boeing minimizes the sales potential of planes with capacity for more than
400 seats because – they maintain – they are still hurt about having
to drop the super B747 project in the face of the scant interest it arose
in the airlines, which preferred the A380.
Out
of the 1,300 deliveries expected for Latin America in the next 20 years,
18 would be for A380 type planes or for over 400 seats,” Airbus sources
assure. “These 18 planes imply an invoicing of 4,100 million dollars,”
they add.
Other Latins
Brazil and Mexico, the two
largest markets in Latin America, will absorb 59% of the orders in the
region along the next 20 years, they say at Boeing. Brazil will take 39%
(some 800 planes worth 41,000 million dollars) and Mexico will keep the
remaining 20% (close to 430 aircraft worth 24,000 million dollars).
At
Airbus they do not estimate numbers, but they point out the potential of
both markets over the other countries in the region. They say, “Brazil
is recovering from the 1999 crisis better that was estimated by many
analysts. It is a huge country with a very low rate of per capita trips
and an immense potential for growth. It is likely that little by little it
will implement an open skies policy, adding another growth factor to its
international traffic”.
With
regards to Mexico, they explain that “despite its narrow dependence on
the US economy, the 2000/2001 period has been one of growth for the
Mexican airlines. Only the American de-acceleration caused by 11 September
ruined the financial health of the companies. In the medium term, the
coming into effect of NAFTA, the relative independence of other Latin
American crisis and the sustained growth of tourism gave a vigorous
impulse to aviation in that country”.
Boeing
reckons that Colombia, Costa Rica, Cuba, El Salvador, Trinidad-Tobago,
Jamaica, Panama, Peru and Venezuela will require from 10 to 80 new planes
during the next two decades, on which they will invest between 1,000 and
5,000 million dollars.
Airbus
does not mention numbers individually, though it does offer a separate
panorama for each of the countries and groups the members of Central
America and the Caribbean:
Chile:
“After a few years of
astronomic growth, the Chilean market de-accelerated in 2000 and 2001.
However, the financial health and wise leadership of its main airline, Lan
Chile forecast a prompt recovery to which will contribute the present
policy of open skies with the US, the alliance with Iberia and Oneworld
and the signing of future agreements for open skies with the Mercosur
countries.”
Colombia:
“The formerly dynamic
commercial air market has suffered a strong recession in the past few
years, from which it is recovering. The Avianca-ACES fusion, together with
the liberal agreement reached with the US and the national economic
recovery would tend to improve the situation.”
Peru:
“After the years of
crisis and bankruptcy of all the traditional Peruvian airlines, the market
has recovered thanks to Aerocontinente, TACA-Peru and Lan Peru. With the
combination of open skies with the US and the strategic location of Lima
as center for South American traffic, besides the potential of Peru as
destination for tourism, it is to be hoped that the market grows
considerably in the near future.”
Venezuela:
“The Venezuelan market
recovered pointedly in 2001 thanks to the increase in the price of oil.
However, the volume of the national market and of the Latin American
markets too, justify a reasonable growth no sooner the economy recuperates
thanks to the exports of crude.”
Central
America: “The region
continues to enjoy a generally dynamic situation, despite the 11 September
effect. Both TACA and COPA, one associated to Oneworld and the other to
Wings, respectively, are operating young fleets.”
The
Caribbean: “The
Caribbean region assembles a large number of airlines, all well
differentiated. The market depends to a great extent on tourism, and while
the US tourist market has been quiet for some years, the European tourism
is growing. There are prospects for open skies agreements and perhaps for
alliances between the airlines of Caricom, besides a great tourist
potential, particularly in Cuba.”
They say that a new year is a
new life, but the situation of the commercial air market does not change
as the calendar pages fall. To see the Boeing forecast materialize sounds
like magic. At least for Argentina.
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